Prioritization Frameworks (RICE, MoSCoW, Kano, Impact/Effort)

Created by Intercom, the RICE model quantifies priorities using a simple formula: RICE Score = (Reach × Impact × Confidence) ÷ Effort.

Benefits: Helps minimize bias, creates defensible decisions, balances value vs. cost.

Best For: Comparing many competing ideas across a backlog.

Pitfall: Heavily reliant on estimation accuracy.

This method groups requirements into categories: Must-have, Should-have, Could-have, and Won’t-have (this time).

Benefits: Simple, easy for cross-functional teams, sets clear expectations.

Best For: Release planning or time-boxed projects.

Pitfall: Can be subjective without a consistent scoring system.

Dr. Noriaki Kano’s framework focuses on customer satisfaction vs. feature implementation, categorizing features into Basic, Performance, and Delighters.

Benefits: Emphasizes the emotional impact of features on customers.

Best For: Understanding customer perception and prioritizing innovation.

Pitfall: Requires research (surveys, interviews) to categorize features accurately.

A simple visual grid that plots initiatives on two axes: Impact vs. Effort, identifying Quick Wins, Big Bets, Fill-Ins, and Money Pits.

Benefits: Intuitive, fast, visual, and great for workshops.

Best For: Cleaning up bloated backlogs and creating team alignment.

Pitfall: Can oversimplify complex initiatives.