Retention & Engagement Strategies

Acquiring customers is expensive; keeping them is profitable. Retention and engagement strategies ensure that users not only stay but also deepen their relationship with your product over time. This module explores the fundamentals of retention (reducing churn, increasing lifetime value) and engagement (creating meaningful, low-effort, and personalized interactions). We’ll cover why these strategies matter, the frameworks behind them, and actionable tactics—ranging from onboarding and personalization to community building and surprise-and-delight moments. By the end, you’ll understand how to design experiences that turn one-time users into lifelong advocates.