Analytics Tools Overview (Mixpanel, Amplitude, GA4)

Modern product management relies on analytics tools that go beyond simple traffic counts—they uncover how users behave, why they churn, and what drives growth. While Google Analytics 4 (GA4) remains the default choice for many, product teams often turn to Mixpanel and Amplitude for deeper insights into retention, feature usage, and growth loops. This module compares the three platforms, outlining their strengths, limitations, and best-fit scenarios, so you can make informed decisions about which tool (or combination) aligns with your product strategy.