PHASE ONE
Market & User Understanding
Learn how to understand customers, markets, and competition. Good products start with validated problems.
Understand Your Market and Users
Great products solve real problems for real people. This phase teaches you to deeply understand your market, competition, and most importantly, your users. You'll master research techniques, learn to create meaningful personas, and discover how to validate problems before building solutions.
Research Modules
Seven essential topics to master market and user understanding
Market Research Fundamentals (TAM/SAM/SOM, industry trends)
Learn to size markets and understand industry dynamics that shape product opportunities
Competitive Analysis & Benchmarking
Systematically analyze competitors and position your product in the market landscape
Customer Personas & Segmentation
Create detailed user personas and segment customers for targeted product development
Jobs-to-be-Done (JTBD) Framework
Understand the underlying jobs customers hire your product to do
Customer Journey Mapping & Experience Mapping
Map the complete customer experience and identify pain points and opportunities
User Interviews & Surveys (Qual vs Quant research)
Master both qualitative and quantitative research methods to gather user insights
Synthesizing Insights into Actionable Problems
Transform research findings into clear, actionable problem statements
Phase Checklist
Research skills you'll master in this phase
Market Intelligence
Understand markets, competition, and opportunities
Customer Empathy
Deep understanding of user needs and behaviors
Research Skills
Master qualitative and quantitative research methods
Problem Definition
Identify and validate real customer problems