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PHASE TWO

Product Strategy & Roadmapping

Master the art of setting product direction and building roadmaps that align teams and drive results.

Navigate Product Strategy

Strategy separates great products from feature factories. This phase teaches you to think strategically about product direction, create compelling visions, and build roadmaps that actually guide decision-making. You'll master prioritization frameworks and learn to align product work with business outcomes.

~3 hours total
6 core topics
Strategic level

Strategy Modules

Six essential topics to master product strategy and roadmapping

1

Crafting a Product Vision & Mission

Learn to create compelling product visions that align teams and inspire action

5 resources
Launch Module
2

Defining North Star Metrics

Identify the key metrics that drive your product's long-term success

4 resources
Launch Module
3

Prioritization Frameworks (RICE, MoSCoW, Kano)

Master systematic approaches to feature prioritization and decision-making

16 resources
Launch Module
4

Strategic Roadmapping (Theme-based, Outcome-based)

Build roadmaps that communicate strategy and adapt to changing priorities

5 resources
Launch Module
5

OKRs for Product Teams

Implement Objectives and Key Results to align product work with business goals

3 resources
Launch Module
6

Aligning with Business Strategy & Stakeholders

Connect product decisions to business outcomes and manage stakeholder expectations

3 resources
Launch Module

Phase Checklist

Strategic skills you'll master in this phase

Strategic Vision

Create compelling product visions and missions

Metrics Mastery

Define and track North Star metrics effectively

Prioritization Skills

Make data-driven prioritization decisions

Roadmap Planning

Build strategic, outcome-focused roadmaps

Back to Phase 1

Next Phase

Product Design & UX Thinking

Continue to Phase 3