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Phase 3

UI Design Principles (Color, Typography, Layout)

This module covers the core principles of UI design with a focus on color, typography, and layout—the three pillars of visual communication in digital products. You’ll learn how typography establishes hierarchy and readability, how color drives emotion, usability, and accessibility, and how layout creates order and flow across screens. We also explore universal UI principles like hierarchy, consistency, contrast, and proximity, connecting them to real-world examples. By the end, you’ll have a practical framework for designing interfaces that are not only aesthetically pleasing, but also intuitive, inclusive, and effective in guiding users toward their goals.

Typography: The Voice of the Interface

Typography shapes how users consume and interpret information. Beyond aesthetics, it affects readability, accessibility, and brand perception.

Color: Meaning, Emotion, and Functionality

Color is one of the most immediate signals in UI—it conveys mood, guides attention, and supports accessibility.

Layout: Structure and Flow

Layout is the blueprint of a digital product—it determines how content, navigation, and actions are arranged to guide users seamlessly.

Universal UI Design Principles

Hierarchy
Consistency
Contrast
Proximity
Alignment
Progressive Disclosure
Accessibility

Resources

Medium

UI Design: Typography and Colour Fundamentals

Open Resource
Figma

Seven essential UI design principles + how to use them

Open Resource
Studio by UXPin

The Basic Principles of User Interface Design

Open Resource
Material Design

Applying Color to UI

Open Resource
Figma

60 color combinations to influence your next design

Open Resource
Figma

Typography in Design

Open Resource
MockFlow

Layout

Open Resource
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