PHASE FIVE
Go-to-Market & Product Marketing
Learn to successfully launch and grow products. Even the best product fails if no one knows or cares.
Launch and Grow Products
Building great products is only half the battle. This phase teaches you to successfully bring products to market, craft compelling positioning, design pricing strategies, and build sustainable growth systems. You'll master the art of product launches and learn to measure and optimize go-to-market performance.
Marketing Modules
Seven essential topics to master go-to-market and product marketing
Positioning & Messaging Frameworks
Craft compelling product positioning and messaging that resonates with target audiences
Launch Planning & GTM Checklist
Plan and execute successful product launches with comprehensive go-to-market strategies
Pricing Strategies & Monetization Models
Design pricing strategies and choose the right monetization approach for your product
Growth Loops vs Funnels
Understand different growth mechanisms and how to build sustainable growth systems
Retention & Engagement Strategies
Keep users coming back with effective retention and engagement tactics
Sales Enablement for PMs
Support sales teams with the right tools, training, and materials
Metrics for GTM Success
Measure and optimize your go-to-market performance with the right metrics
Phase Checklist
Go-to-market skills you'll master in this phase
Launch Mastery
Execute successful product launches and GTM strategies
Growth Systems
Build sustainable growth loops and funnels
Monetization
Design effective pricing and revenue models
Market Positioning
Position products for maximum market impact