PHASE SIX
Measurement, Analytics & Iteration
Make decisions using data, not gut feelings. You can’t improve what you can’t measure.
Master Data-Driven Decisions
Great PMs are data-driven, not data-informed. This phase teaches you to define meaningful metrics, set up proper analytics, and run experiments that drive real insights. You’ll measure product success and iterate based on evidence, not opinions.
Analytics Modules
Seven essential topics to master measurement, analytics, and data-driven iteration
Defining Success Metrics (Activation, Retention, LTV, Churn)
Identify and track the key metrics that truly matter for your product's success
Analytics Tools Overview (Mixpanel, Amplitude, GA4)
Master the most important analytics platforms and choose the right tools
Event Tracking & Funnel Analysis
Set up proper event tracking and analyze user behavior through funnels
A/B Testing & Experimentation Design
Design and run statistically valid experiments to optimize your product
Cohort Analysis
Understand user behavior patterns and retention through cohort analysis
Interpreting Qualitative vs Quantitative Data
Balance quantitative metrics with qualitative insights for better decisions
Post-Launch Review & Retrospectives
Learn from launches and iterations through structured retrospectives
Phase Checklist
Analytics skills you'll master in this phase
Data Fluency
Make decisions based on data, not gut feelings
Metrics Mastery
Define and track meaningful success metrics
Experimentation
Design and run effective A/B tests
Analytics Skills
Use analytics tools to understand user behavior