Free • Structured • Hands-on

Master Product. From zero to expert.

Navigate the complete roadmap for Product Management, Engineering collaboration, UX design, and Go-To-Market. Built for builders, PMs, and tech professionals.

Explore Roadmap

8 Phases

Zero to Expert

Interactive Learning Path

Your Product Mastery Journey

Navigate through each phase at your own pace. Click to expand topics and dive deeper into resources.

Phase 0 — Product Foundations

Build the mental model of a modern PM—how products get defined, built, and grown. Leave with shared language and a map of the craft.

See the whole system: product, design, engineering, GTM

Know exactly what PMs own (and don’t)

Adopt product-led thinking from day one

Understand metrics and stakeholder basics

Topics to Master

Intro to PM and product-led thinking Product lifecycle and development stages Roles (PM, TPM, PMM, UX, Engineering)Key PM skills and competencies Product metrics and KPIs overview Stakeholder management basics

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Phase 1 — Market and User Understanding

Turn curiosity into clarity. Learn your customer, your market, and your competition—so you solve real problems that matter.

Size the opportunity with TAM/SAM/SOM

Find sharp, testable problem statements

Differentiate with honest competitive insight

Translate interviews into actionable truths

Topics to Master

Market research (TAM/SAM/SOM)Competitive analysis frameworks User personas and segmentation Jobs-to-be-Done methodology Customer interview techniques Market positioning strategies

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Phase 2 — Product Strategy and Roadmapping

Set a direction that survives calendar churn. Tie vision, metrics, and priorities into a roadmap that communicates outcomes—not feature lists.

Write a clear vision and mission

Choose a North Star Metric that aligns teams

Prioritize with confidence (RICE, MoSCoW, etc.)

Tell a strategic story with outcome roadmaps

Topics to Master

Vision and mission development North Star metrics and OKRs Prioritization frameworks (RICE, MoSCoW)Strategic roadmapping techniques Feature vs. outcome roadmaps Stakeholder alignment strategies

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Phase 3 — Product Discovery and Validation

De-risk before you code. Validate problems and solutions with lean experiments so you build the right thing, not just the shippable thing.

Separate signal from opinion with structured tests

Prototype just enough to learn fast

Design experiments that answer the next question

Create tight feedback loops with real users

Topics to Master

Problem validation techniques Solution validation methods Prototype and MVP development A/B testing fundamentals User testing and feedback loops Lean startup methodology

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Phase 4 — Product Development and Delivery

Turn strategy into reliable delivery. Collaborate with engineering to plan, build, test, and release with quality and predictability.

Write crisp, buildable requirements

Run healthy sprints with clear trade-offs

Manage quality without slowing velocity

Ship confidently with solid release practices

Topics to Master

Agile and Scrum methodologies Working with engineering teams Product requirements documentation Sprint planning and execution Quality assurance processes Release management

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Phase 5 — Go-to-Market and Launch

Great products deserve great launches. Orchestrate positioning, pricing, and enablement so customers understand, try, and buy.

Craft crisp positioning and messaging

Plan launches that actually move metrics

Align marketing, sales, and product on one story

Choose pricing & packaging that matches value

Topics to Master

Go-to-market strategy development Launch planning and execution Marketing and sales alignment Pricing and packaging strategies Customer onboarding design Launch metrics and success criteria

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Phase 6 — Growth and Optimization

Sustainably scale. Instrument your product, run ethical experiments, and compound wins across acquisition, activation, and retention.

Instrument what matters across the funnel

Design experiments that avoid false positives

Build retention before chasing more top-of-funnel

Turn insights into a repeatable growth engine

Topics to Master

Growth hacking techniques Conversion optimization Retention and engagement strategies Product-led growth models Advanced analytics and insights Experimentation at scale

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Phase 7 — Advanced Product Leadership

Coming soon

Scale your impact beyond a single roadmap. Lead teams, portfolios, and culture with clarity, systems, and sound judgment.

Structure teams and portfolios for focus

Create alignment without micromanagement

Institutionalize strategy & review rhythms

Model product culture that outlasts you

Topics to Master

Product team leadership Cross-functional collaboration Product portfolio management Organizational design for product Advanced strategy frameworks Building product culture

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Journey Complete

You've mastered the complete product management roadmap. Time to lead and build amazing products.

This isn't a course. It's a roadmap.

Learn in order

Follow phases from foundations to expert

Curated + original

We link the best resources and fill the gaps with our own guides and templates

Hands-on

Every phase includes templates, checklists, and practice tasks

Ready? Start at Phase 0.

Kick off with foundations, templates, and hands-on exercises.